Highly different

Movement can be our greatest catalyst for learning, self-growth, and true appreciation of this life. Challenge and acceptance. Ambition and surrender. The wisdom is in the experience of one foot forward. Fulfillment comes from within. - StrengthSide.

Strength Side encourages individuals to move differently in order to achieve a higher level of fitness and movement. They have set themselves apart from other coaches by teaching functional movements that are fun and practical.

Strength Side hired me to create a collection that promotes the brand’s mission, but also be fashionable. To do so, inspiration was pulled from modern design aesthetics and urban culture influence. Ultimately the designs would function as an extension of the brand, rather than just as promo items, making those who wear them feel a part of a movement.